Advice from ThreeBlueOneBrown is to not make videos that others do well.

Instead, make the content that you understand and want more than anybody else.

Be authentic to you.

One of the reasons this works is because:

1) If it is authentic and meaningful to you, you'll enjoy it and feel fulfilled for its own sake, even if you have few viewers.

Capped downside; negative opportunity cost.

Because you enjoy it, you're likely to keep going, and apparently some research says the best predictor of influencer success is keeping it up.

2) Your perceived nicheness might be greater than the actual nicheness.

Perhaps there are more people on earth who want what you want.

By leaning into your own niche that doesn't exist, you create the potential to connect with a distinct audience in a durable way.

When people connect authentically with your authentic voice, they are more likely to evangelize to others.

Uncapped upside.

Note that ThreeBlueOneBrown can give this advice because the second part happened to work for him… something that was not obvious before he started.

Many people who follow this advice will have the first part work, but not the second.

But still, would you rather produce algorithmically-optimized slop or create content that is meaningful to you, that helps you think and reflect and engage with the world in a way that feels important to you?