An ad doesn't feel like an ad if it's for something you actually want.

But people don't share what they want with the world, that's private.

So ads just spam you all the time in a cacophony, hoping to find a hit, randomly.

A massive deadweight loss for the economy, that also creates cacophonous background noise that drowns out everything else.

Entities who can help advertisers target ads match to people who actually want their product could earn a substantial take of the value.