Email today is about messages, not meaning.
- Email today is about messages, not meaning.
- Millennials don't like talking on the phone.
- Calling someone seems so rude and presumptuous.
- "I assert that no matter what you're doing right now, talking to me is more important."
- Email is async, but still has that "I assert this message is worth your attention" kind of quality.
- Your inbox is dominated by the assertions other people have made about what is worth your time.
- Most of those are not from people optimizing for you, but what's best for their business.
- The loudest thing grabs your attention, not what's most important.
- Your email is a cacophonous background noise of things competing for your attention.
- Many of which are not important.
- The important things get lost in the noise, or loom in the background as the things you know you should prioritize but keep on being too busy.
- Some people love email.
- Most of us hate email.
- What about a tool[of] to keep on top of the most meaningful stuff in your digital home?