This purchase is so obviously icky.
The optics are terrible.
But, if you believe Altman's Wager, then you've got to feed as much data as you can into the RSI machine, perceptions or indirect effects be damned.
One downside for the insatiable data machine; this data comes only from a host that is already dead and can't produce more data.
I wonder when we'll see a data harvesting company buy another business so they can continue to operate it but leech out more data as it lives.
Like the blood bags in Mad Max: Fury Road.
A living donor, with its lifeforce being continually drained off to feed an insatiable host.