The gradient of adoption for a consumer is: is their expected value of the product greater than the expected cost?

· Bits and Bobs 9/21/26
  • The gradient of adoption for a consumer is: is their expected value of the product greater than the expected cost?
    • If so, there's a gradient of adoption.
    • "Expected" is important–it's based on their mental model and priors.
    • If your product has a search box that looks like Google's, it had better do as good a job at queries as Google.
    • But if that same feature looks unlike Google, the good enough bar for quality is much lower.

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