Coordination is bad.
- Coordination is bad.
- It's both extremely expensive and also leads to bland consensus.
- Lowest common denominator, at great expense.
- Collaboration is great: upside generation, emergent results better than what could have been done individually.
- But it's also extremely expensive and therefore precious.
- Apply collaboration where it can lead to great results, but be intentional about it.
- Misapplied collaboration reduces to coordination.