Creativity is a kind of play.

No one judges you for how well you play.

Play is a fully infinite game.

Sometimes people judge you for the output of creativity.

"That's shit art".

Creativity is play with some kind of output.

Platforms like Instagram start off as a place to be creative, but become increasingly performative, for the likes.

Instagram is shallow play: play, but mostly for the likes.

For example, "Felt cute, might delete it later" -- Instagrammers keeping the optionality of deleting a post that turns out to be unpopular to maintain an illusion of perfectly popular posts.