Data can't think for you.

Only people can think.

"Because the data told me to" does not absolve you of responsibility for the outcome.

As organizations get larger, the machine gets bigger and more domineering.

The machine will put out numbers that compel you to a possibly dumb action.

"The machine told me to jump off a cliff"

"The UXR study told me to do it!"

Data is input, a source of potentially disconfirming evidence.

What ultimately matters is the informed judgment of calibrated people.