Engagement maxing is a gravity well almost every scaled consumer business tends to fall into.

· Bits and Bobs 5/5/25
  • Engagement maxing is a gravity well almost every scaled consumer business tends to fall into.
    • It's an auto-intensifying trap.
    • Things that users "want" but don't "want to want" tend to increase engagement.
      • Things that are bad for people and society, but good for engagement.
    • Sycophancy in chatbots is a thing that users want but don't want to want.
    • ChatGPT's recent sycophancy problem was caused partly because of an over-reliance on thumbs-up responses on answers, which tend to naturally bias towards sycophantic answers.
    • People have started to call out that OpenAI is falling into the engagement maximizing trap:
      • "You have a problem you haven't addressed or answered. Sycophantic model behavior is good for your business. You are falling into the gravity well of engagement maxing and you don't seem to care.

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