Every platform emerges from a product.
The product is the primary use case.
The platform is the secondary use case.
Platforms have network effects, so as it grows, it eclipses the primary use case that got it going.
From other episodes
- Network effects are emergent value.2026-03-09
- If you're making a consumer product you have to demonstrate network effects.2026-02-02
- In terms of market dynamics, AI is more like microprocessors than the internet.2025-12-15
- Aggregator is just a polite word for a peculiar form of monopoly.2025-12-01
- AI is not a goldrush, it's a landrush.2025-11-10
- Workflows are hard to change because there's an intra and inter network effect.2025-10-20
- You can't start a network effect on a base with only bonus value.2025-10-13
- Data is not like oil, but sand.2025-10-13