Follow your highest and best use, fractally.

In each situation ask yourself what your highest and best use is and do that.

The answer is contextual.

For example, maybe there's a thing that you aren't good at but no one else in the group can do, and if it's not done, the project will fail.

Seek out the highest and best use up the stack.

At each layer, the highest and best use will give you compounding leverage.

By optimizing at the layer above, you'll be less likely to get stuck in a local maxima in the layer below