Giving something a name ultimately becomes a kind of box.

The fuzzy, amorphous, ever-shifting gray goo of the real world is hard to "grab onto."

A name gives a label, a handle to a related set of adjacent concepts, and says "these adjacent globs are a Thing".

The name starts out not meaning anything, just a convenient handle.

But as the name is used more and more broadly, people's expectations of what comes with the name start to matter more.

People watch how other people use the name, and they update their expectation to be closer to that, too.

The name includes, implicitly, where the boundaries are between the Thing and Other Things.

Over time, the name becomes a kind of rut, hard to change.

Those emergent expectations outside of the Thing can box in the Thing.

Once the Thing becomes really well known, it might start to stand in for a Category of things, and really become a box.