I find the term "users" that is common in the tech industry to not be a great term.
- I find the term "users" that is common in the tech industry to not be a great term.
- It feels like talking about people who are addicted to a drug.
- "users" and "consumers" are not about humanity, it's about the slice of the human that is commercial activity.
- So much of our activity is now implicitly or explicitly commercial, so it's dominated our humanity.
- If you had to pick one term for humanity, these words are kind of gross.
- Instrumental, not sacred.
- Finite not infinite.
- What if we stopped being consumers, primarily?
- What if we were people?
- Or humans?
- What about members?
- Emphasizes a collective ownership and destiny over the service they're taking part in.
- An active choice to be a part of the experience.