If you design software by consultants, they'll build fractal individual features.

The easiest way to check a box is with an individual thing crafted precisely to address that niche.

Doing a factored, artisanal thing that cleanly addresses more than one use case at a time, that expands into unforeseen adjacencies, takes significantly more craft and effort.

But it can never create more value than was asked for.

A PM with good craft can add value for users in a way the user didn't even know to ask for, might not even know how to describe.