In a disruptive environment, throw out the mature playbook and shoot for the moon.

The rules have changed in ways that won't become obvious for some time.

Following the rules will get you stuck in local maxima or even worse, if the rules no longer work the way you thought they did in the old world.

After disruptive events, reality reconfigures, and massive new outcomes become possible.

The smartest thing is to not be too beholden to playbooks and rules from the pre disruptive context.