In the web, users could travel to any content instantly.
We need to take that UX a step farther.
Instead of users going to experiences, experiences should come to users at precisely the right moment.
In some ways, the inverse of the web.
To do that will require taking the privacy and security laws of physics one step further.
Instead of the one-size-fits-all same-origin policy, we need a more nuanced model that makes everything provably private by default.
By flipping the privacy model on its head, you create the potential for transcending the limitations of the current web/app paradigm.
The right privacy laws of physics + AI = a big bang of a new universe of previously unthinkable software.