It's not end-user programming, it's end-user product management.

End-user programming still requires the user to be able to understand the code.

End user product management is more about behavior.

Even with the magical duct tape of LLMs, end-user programming is still hard to achieve.

You can get quick, scrappy prototypes quickly, but it's hard to maintain / grow / extend them without direct programming knowledge.

In contrast, a PM-level understanding of the system is plausible.

(Thanks to James Cham for this insight!)