It's possible to make ideas slow-viral.

Normal virality happens due to the aesthetics: surface level characteristics.

Sometimes it might spread further and faster than you want, especially if it's a controversial idea in that context (e.g. the emperor has no clothes).

But it's possible to be anti-viral on the surface level but super-viral on the fundamentals.

Only 9 out of 10 dots are connected; readers have to work at it for the insight to land, making it antiviral.

But when the reader connects that last dot, the idea is so compelling that they just have to share it, making it super-viral.

Caps downside, while keeping upside.