Law of Conservation of attractive profits.

  • Law of Conservation of attractive profits.
    • Commodity at the bottom, differentiated at the top.
    • But it keeps on ratcheting up, with new layers added on top.
    • The winner at one level might think they'll always be on top so they research and even give away the thing that ends up being valuable for the layer on top, making them just a commodity.
      • Windows with IE.
      • Google with BERT.
    • They give away the secret sauce without realizing it.

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