Most software requires context to be useful.
- Most software requires context to be useful.
- An app either becomes an island or a system of record.
- The islands get smaller and smaller, focused on a tiny, separate niche that only needs a pinprick of context.
- The systems of records grow into aggregators.
- For consumers, there's no real drive for the aggregators to add features.
- Once you're caught in their web, you'll get more and more caught in it by default.
- No need to do much to entice you to stay there.