One way to get broad appeal is to be generic.
- One way to get broad appeal is to be generic.[xl]
- You dumb it down to be good enough for as large a market as you can.
- This leads to the tyranny of the marginal user.
- This is the only approach to scale in a proprietary, top-down system.
- Another approach is to have an ecosystem of lots of bottom-up emergent niches[xm], created by various actors within the ecosystem.
- The ecosystem as a whole has broad appeal, but any given experience within it is hyper niche.
- Way more niche than a top-down structure could have ever been worth it to design and build.
- The hyper-optimized niche ensures it's a great offering for precisely the users in that niche.
- The swarm of niches ensures broad coverage overall.
- The best of both worlds.