The normal business models of software will be upended.
The way it used to work:
A company creates software, at great expense.
They have to do it for a market, and come up with something lowest common denominator that everyone in that market would want.
Then when users use it, their data accumulates on the service provider's turf, almost by happenstance.
But now that the data is on the service provider's turf, they can do whatever they want with it.
They can rent it back to the user.
They can use it to create aggregate insights they sell to others.
They can hold it hostage.
Or in some cases they can just flat out sell it to others.
That deal only made sense when software was precious.
If all software is commodity, why would users ever put up with that deal?