The right context makes for magical experiences.
- The right context makes for magical experiences.
- The original Google Now was wonderful.
- The actual features were mostly 20 or so simple hand-created little recipes for UX and when to trigger.
- "If the user searched for a flight number in the last day, show a card for arrival time and if it's delayed."
- The UX was forgiving; an over-trigger was easy to scroll past.
- The magic was just the context.