The willingness of a user to evangelize is tied to wow moments more than the total value.

· Bits and Bobs 3/31/25
  • The willingness of a user to evangelize is tied to wow moments more than the total value.
    • It's possible for a tool to deliver lots of value but with lots of small savings constantly.
    • That's a product that a user might love and be unwilling to give up, but probably wouldn't actively evangelize to their friends.
      • The small savings are nice but aren't worth writing home about.
    • Contrast that with a service that has the same amount of value, but more spiky.
    • Rare spikes of standout "wow" moments.
    • Those wow moments are prominent, easy to describe to others, and hard to ignore.
    • That makes them more obvious to evangelize to others.