There are swarms of people today whose "job" is to produce the content the algorithm wants.

These people need to be in tune with what the algorithm will want–which is what others on the platform want (not what those viewers want to want).

Doing this effectively means being plugged into the vibes of society.

It's very hard to stay on this bucking bronco of producing viral content once you've climbed aboard and started amassing an audience.

Each individual bit of content needs to know what else is on the platform, what else is resonating now.

Little chunks of creative effort, not for your own expression, but for an algorithm.

Grinding to create content: in the limit, human slop.

But LLMs can create slop now, too.

And faster and more relentlessly and with a better sense of the whole than any human could ever have.