There is structurally less qualitative user research than there should be.

It's extremely expensive and manual today.

But they are much higher signal than quantitative user research.

Quantitative research requires you to ask just the right questions in just the right way.

If you ask them wrong, you'll generate faux insights.

Harder to find some classes of disconfirming evidence.

You can't discover your unknown unknowns.

You can't learn unexpected things as easily.

But LLMs can do qualitative nuance at quantitative scale.^[ik]