Three types of innovation: informative, transformative, and formative.
- Three types of innovation: informative, transformative, and formative.
- This frame comes from The Heart of Innovation.
- Informative: incrementally extend what's already there.
- Transformative: change the game of what's already there.
- Formative: create something new.[nc]
- Informative innovation assumes the structure is roughly correct and it just needs to be optimized or tightened.
- Transformative innovation assumes the structure must be changed.
- To do transformative innovation you must have leverage over the system (for example, it must be a system you own)
- If you want to change the world but do not have leverage over a system, you must do formative innovation.
- Formative innovation must start small, as a little demon seed.
- A schelling point of a tiny viable thing that can grow at a compounding rate.
- If it has to be large to be viable, then it will diffuse or die before it ever becomes alive.