Today we are inundated by a cacophony of information trying to draw our attention.

Every time a given communication channel saturates (e.g. email) a new one opens up (e.g. app notifications).

At the beginning that new channel is a blessed refuge for only the most important stuff.

But over time it saturates too, the tyranny of the marginal use case, and it becomes just another channel for millions of bits of information to constantly fly at your face^[xe].

The loudest stuff gets your attention, not the most meaningful.^[xf]

Imagine an information stream that knew what you wanted and could help sift through all of the channels to help highlight what was actually important for you.