We're used to if some company has a better UX for a new use case, a competitor can't copy it because they can't get the data.

  • We're used to if some company has a better UX for a new use case, a competitor can't copy it because they can't get the data.
    • But imagine a software ecosystem with no silos, and negative distribution friction for software.
    • As soon as one person ports the functionality they like into the ecosystem, it becomes available for everyone else.
    • Now it's a liability if some cool bit of functionality is in some new app's silo.
    • Instead, users want it to be in the place all their data already is.