What advertising looks like in new laws of physics is unclear.

· Bits and Bobs 4/8/24

Perhaps advertising won't be the primary model.

Maybe the dominance of advertising in the current laws of physics is highly specific to these physics.

Maybe if users don't have to travel to experiences, but instead experiences dome to them, advertising to induce traveling is less useful.

Maybe advertising will be about companies with a product to offer subsidizing the computing costs of executing their recipe, so users are more likely to choose to run it?

If users are already paying for compute, then money is already flowing through the system.

Small, clever diversions of some of that money flowing through the system could help get new flywheels going.

Like flowing water that can be directed through channels to spin new waterwheels and do new kinds of useful work.

Once you have energy flowing through the system, it becomes easier to divert some of its flow to make new things happen.