When a product team runs into a problem blocking the value proposition they swarm it like locusts and chip away at it.
- When a product team runs into a problem blocking the value proposition they swarm it like locusts and chip away at it.
- Some approaches will work, some won't.
- Some will be scrappy, ugly hacks.
- But the results are what matter.
- A research team says "oh that's why X is happening and why it's hard, and here's how you might solve it in theory."
- Product teams care most about the what.
- Research teams care most about the how.