When studying other companies, it's easy to pick and choose the wrong details about how they work, erroneously thinking they're load-bearing.

It's the whole, situated cocktail of self-reinforcing ideas.

A lot of the details about how they work aren't actually important on their own, but rather as part of an emergent quilt of things.

Sometimes each detail is actually a thing that they succeed despite.

It's very hard to not pick and choose an incompatible/ineffective set, or apply them in a different environment.

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