When you ask people what they need, they'll ask for more of what they already understand.

· Bits and Bobs 3/9/26
  • When you ask people what they need, they'll ask for more of what they already understand.
    • The old "faster horses" insight.
    • Nielsen showed that users are good at describing their problems but bad at identifying solutions.
    • If you asked sailors in the 14th century how to get more spice to Europe they'd say "more good sailors."
      • But the real unlock was "maritime insurance."