Aggregators are gravity wells.

All participants are drawn into them because they are incrementally better, and as more people participate the pull on others gets even stronger.

The problem is that aggregators are controlled by one entity with god-like powers in that context.

What if it was possible to create an open aggregator?

Something that everyone was pulled into participating in in a gravity well… but that was not owned by any entity, and instead owned by the participants themselves?