Companies' CRMs are default-diverging.
- Companies' CRMs are default-diverging.
- A lot of different teams all put various incoherent junk into it.
- For example, 5 different records for what probably should be the same company.
- But it's also not clear: should the sub-unit of that sprawling multi-national company be recorded as a separate entity or not?
- As more and more teams add more incoherent things to it, the incoherence compounds.
- Each incoherent record begets more incoherent records.
- The project to "clean it all up once and for all" gets larger and larger at a compounding rate.
- There's never a good time to fix it, so it's never fixed.