Consensus cannot do innovation.

Consensus pulls to the average.

Consensus doesn't allow the isolation that speciation needs.

Innovation is a defection from the average that turns out to be valuable.

Therefore consensus can't create something innovative.

If you want to create something innovative and novel that will ultimately be a new standard, it can't come from a pre-existing standards body.

The body will take any new ideas and pull them strongly to the consensus before they have a chance to take hold in the real world.

Instead, you have to create it, and then as it gains momentum and others choose to join with it and participate, it gains even more momentum.

Of course, the vast majority of these experiments will fail!

The standardization momentum thus accumulates after the original innovative act.