Instagram grew up originally with the idea "anyone can take pretty pictures."

But as the network grew, it increasingly became, "actually, your pictures aren't as good as the other ones on the feed," and most people switched to consumption.

As supply increases, and the ranking functions sort the good stuff to the top, it makes amateurs less interested in creating.

The same thing will likely happen with software in an era of AI.

Lovable was "anyone can write software now!" but in the end the vast majority of people won't write their own software even in this era.