Find the people who are already doing roughly what you want and help them lean in.

Don't try to create alignment, find pre-existing alignment and then surf it and accentuate it.

People love momentum, so when you help them go further in the direction they're already roughly going in they love it.

Differentially invest in the things that are already going in the direction you want to go in.

If you're like Maxwell's Demon with a swarm, you can do magic.

You'll harness a wave of asymmetric energy that is invisible to others.

You'll apply your judgment to select the sub-movements that you want to surf.

You'll create a coherent wave to surf out of the directionless background noise.