If software could be fully personalized to you, imagine how much more productive you could be!

"Your software". A concept that seems impossible today in our laws of physics.

Software is too expensive to make for a market of one.

You need to find a collection of users that form a market and design the lowest common denominator for that market.

But what if making software was so cheap that it could have a software market of 1?

Software whose construction is too cheap to meter.

Disposable software.

Perfectly bespoke software, perfectly matched to your particular needs in that moment.