If you are confronted with information that disconfirms your beliefs what do you do?
- If you are confronted with information that disconfirms your beliefs what do you do?
- The disconfirmation creates dissonance, which is uncomfortable.
- To regain comfort you need to reduce dissonance by changing your belief or the incoming information you're paying attention to.
- If it's easy to ignore, you stop listening to the information to remove the dissonance.
- In a world of infinite content this is easier than ever before.
- There's infinite other content to listen to if you tune any given source out.
- But if it's impossible to avoid because it's coming from every angle, you have no choice but to change your beliefs.