If you "innovate" on something unintentionally, that's bad.

Just means you're going against the grain for no reason.

Innovation is variance that turns out to be useful.

But the vast majority of variance, or things that attempt to be innovative, turn out to not be viable.

Innovate intentionally!

Innovation is dangerous, all else equal.

If you don't have a hypothesis for why a bit of atypical effort will be worth the risk, then don't do it.

Only do it if you think it could turn out to be significantly better in a way that differentiates you.