Kasey Klimes has a tighter distillation of a rough idea of mine:

"you must create thick boundaries^[ajg] between the sacred and the profane

value creation (ideation, generativity, divergence, etc) is sacred

value capture (monetization, politics, operations, etc) is profane

we need both, but the moment the profane touches the sacred, it kills it"^[ajh][aji]