LLMs are a kind of cultural technology.
Markets are the original cultural technology.
Markets take a complex multi dimensional problem of allocating resources in society and reduce it to a simple signal to coordinate around.
Markets are an insanely powerful coordination mechanism.
LLMs are great at taking multi-dimensional insights from across society and reducing it into an object that anyone can talk to.
Instead of a one-size-fits-none piece of content (too intimidating for non-experts, too boring for experts), you get an organic, just-right artifact, because it can respond and grow to a particular user's queries and follow-ups.