Making money is hard.
Making money is hard. Losing money is easy!
One requires you to create something that can stand out from the background noise, resist entropy, cohere as a thing.
Entropy points in the direction of losing money, naturally.
You have to fight upstream to make money.
Just because customers are buying your service does not mean you're making money.
It's very easy to sell dollar bills for 90 cents without realizing it.