Resonance is when the interests of all the parties align, authentically.

True win-win scenarios are resonant.

They're rare, and more often when someone says "win-win" it's hollow corporate HR speak assertions.

But they really do exist, and they are what make the world go round.

They create positive feedback loops that are auto-catalyzing.

It's possible to have a thing be good for all of:

They don't have to be in tension!