We pay more attention to novel things than important things.

Novel things means, "something unexpected"

If a thing is omnipresent and never changes, then it literally fades from our awareness, we don't pay any attention to it.

We simply take it for granted.

In a lot of cases, this makes sense, because the fact it never changes means we don't have to consider it changing.

But this is distinct from the force being important.

Gravity is an extremely important constraint, but it never changes in our day-to-day lives so we simply don't think about it.

But this sets us up for nasty surprises if it does change.

For example, imagine it breaks at some moment; suddenly all of your baseline expectations shatter for what is possible, because they all assume this unmoving baseline.

Like assuming high-bandwidth internet, and then having an unexpected outage.

But even worse is the subtle breakage.

Imagine being locked in a windowless room for your entire life.

You develop intuitions about how things behave.

But then the room tilts 2 degrees on its axis.

Everything looks the same, but is now subtly shifted.

It will feel a bit "weird" but in a way you can't name.

And now your expectations will be consistently wrong.

"I don't need to worry about that stack of fragile objects, it's never fallen over before"

… and then you put another thing on it and the higher tilt leads it to fall.

When this happens, your priors are all wrong, and your intuition is off.

This also happens when a technical paradigm shift is underway.

"Of course this is right, we've always done it this way!" works great until the world tilts on its axis.