When building features to find PMF, look for great, not good.
- When building features to find PMF, look for great, not good.
- Look for excitement and make that easier, not reducing friction where they get stuck.
- The latter gives you an increasingly bland thing, vs a more impactful great thing.
- Don't look for where marginal users get stuck.[aii]
- Look at the heaviest weirdest users who are using it in surprising ways and make their lives easier.