Counter-intuitively, sometimes more limitations can unlock more value.

This happens with for example sandboxes, which preclude dangerous uses.

Without a sandbox, there's no limit to what you or a developer can do... but there are a lot of ways to blow your foot off!

A sandbox makes it so the downside risk is significantly curtailed.

This makes it significantly safer (and thus cheaper) for people to explore and experiment and find new pockets of value that otherwise wouldn't have been discovered.

The web did this with a deliberately curtailed security model.

Critically, the web did this with a bare minimum of centralization--quite a feat!

This means that the web is a proper platform with no ceiling.

Apple has done something similar with the App Store.

But Apple has done it with extreme centralization.

Apple's an aggregator, with a strong (and low) ceiling set.

In the world Apple has created, Apple is god.

And as they have shown in their bad-faith response to the DMA, they are a vengeful, jealous god.