Deciding to use a new app is a ton of friction.

You go to the app store listing.

You look at the star count, download count, the five images the marketing team selected.

"Is this an app I want to download, set up, learn how to use, import my data into?"

There are a ton of points to drop out of this funnel.

A high bar to clear.

Imagine if the app could be fully set up, running on your data before you installed... without having to worry about someone having access to your data.

Already personalized, before you used it.

A massively shorter feedback loop.