Imagine you're in the socialized mindset.

As a reminder, this means that your value structures are set by whatever the group you belong to thinks.

https://glazkov.com/adt-primer is the canonical primer on these topics. It's excellent!

OK, so you're in the socialized mindset.

The group you've aligned yourself with gets increasingly hateful and gross.

But your ego is literally staked on being a part of that goup; without it your self image would shatter.

So as it gets worse, to resolve the cognitive dissonance you have to instead imagine the world is getting worse, and the group is simply rising to meet it and defend against it.

A toxic spiral, a supercritical state.